PVG delivers affordable high-quality pv to Ireland. Converting Irish homes and businesses to provide renewable technology. I worked with PVG at a crucial time when the company was growing and needing to re-position themselves in the market.
The goal of the design was to strip down the essence of the brand to its core elements. Simplifying the logo mark to a unique symbol that clearly communicates the services they provide to potential consumers, familiar but distinctive. The unbroken circle also emphasizes renewability with the rays of energy emanating. The use of bright and bold colours combined with a dynamic visual language ties together ideas of movement, energy and flow. Creating a recognizeable & contemporary brand that aligns with its forward thinking values.